http://www.spring.org.uk/2008/09/how-to-improve-your-self-control.php
Excerpt:
Temptation comes in many forms, often so potent, so animal, that it seems impossible to resist. Eating too much, drinking too much, spending too much or letting the heart rule the head. We get instant messages from deep in the gut that resonate through the mind, trying to dictate our behaviour.
The more we recognize how the human mind works, the more equipped we are to reach the goals we set for ourselves as small-business owners - and as solo owners, we know how challenging that can be!